| Advertising hasn't changed since the invention of television. The Age of Advertising is coming to a close. As we enter the Post Advertising Era, new skills will become critical in mastering new technologies. The successful deployment of these new skills will become of critical importance in the global marketing of products and services. The Institute For Advanced Practices In Advertising has been established to define those methodologies that will motivate the consumer’s decision to purchase, even as the persuasion powers of traditional advertising are in decline. Once we define these advanced methodologies they must be taught and ultimately put into practice, universally. We must re-evaluate the marketing business model from top to bottom. Keep what works and rebuild what does not. This is the work of the Institute. We invite you to join us. |
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