The Institute for Advanced Practices in Advertising (IAPIA) is a public policy think tank established in 2004 in Los Angeles to answer the challenges of the advertising industry’s outmoded business model. It is the work of the Institute to devise and evolve new ideas into new practices through collaboration and evaluation until they can be tested in real world applications and presented for deployment.

Each of our initiatives has been launched against the growing threat of Advertising Immunity that is constantly eroding away at the ability of traditional advertising methodology to engage and motivate the audience.
 

 

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IAPIA : Founders

Harry Webber is a member of the Clio Hall of Fame since 1991. His work includes such iconic campaigns as “Thanks, I Needed That,” “Quality Is Job 1,” “Stuck On Band-Aid Brand,” and “A Mind Is A Terrible Thing To Waste.” Mr. Webber began his career as the first Art Director at Motown Records. He was co-founder of the Bravo Group at Young & Rubicam.

In 1986 Harry Webber left New York to establish Smart Communications in Los Angeles to help launch the California State Lottery. His book “Divide & Conquer: Targeting Your Customers Through Market Segmentation” (John Wiley, NY) is the best seller on the topic.
 

 

Angela Glenn's work with the highly
regarded Visual Communication Design program at Cal State Long Beach has garnered international acclaim. Her creative direction at Designory and DNA Studio has run the gamut from American Isuzu, Pioneer Electronics, to entertainment powerhouses like HBO and 20th Century Fox.

In 2003, Ms. Glenn founded Glenn Design as a showcase for her unique branding and new product development skills. This evolved into her current position as President and Chief Creative Officer of The Gasp Company, llc in Los Angeles working on Warner Bros., Electronic Arts and American Honda.