Two years ago IAPIA did a study with the help of Cal State University to find out what spheres of influence were meaningful to the largest percentage of a controlled population sample. We cross referenced the results of that study with an even larger web poll. The same four categories emerged to the top: Family Well-being, Financial Security, Personal Growth and Fun and Escape.

As a result of this ground-breaking work, IAPIA has set up work groups on several advertising industry social networks such as AdGabber, MediaPost, MadisonAveNew and Oddpodz to begin the process of training advertising thought leaders
in the latest advanced practices. Our blog at iapia2.wordpress.com will be the center of this effort.


 

 

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NeoAdvertising Networks

Neo Advertising Networks (NeoAdNets) are Interlocking networks of sponsor produced content that delivers wave after wave of meaningful insight about the four universal topics of interest. NeoAdNets are webisodic in nature, with interactive components that aredesigned to encourage their audiences to contribute their particular experiences to each topic to inspire greater depth of experience.

NeoAdvertorials

NeoAdvertorials are dramatically designed as multiple, consecutive print spreads created to run in highly targeted print media.
Transformative Ideas

Transformative Ideas are the third component of NeoAdvertising. These are generally associated with game-changing technology solutions or alternative media. An example would be the use of YouTube by real estate developers in downtown Los Angeles to distribute loft tours, or the emergence of “Green” compliance as a B2B marketing platform.

Adaptive Branding

Adaptive Branding Initiatives which encompass an entirely new point of view on traditional branding perspective. Adaptive Brands strive to make their identities relevant



The objective of the NeoAdvertorial is to drive the audience towards microsites that examine the given universal topic of interest in depth.
and meaningful to the ever-changing interests and issues that define specific audiences over time, instead of striving for consistency across all audience touch points. Adaptive Brands strive to be known for what they do, not what they say or how they look or feel. Product attributes and benefits are secondary to Adaptive Brand Values which strive to remain in sync with their respective audiences.