NeoAdvertising is not a destination, it is a journey. The road that journey travels on can be referred to as the NeoAdvertising Network (NeoAdNet).

All those lines and dots and nodes and circuits and junctions and dead-ends that bring the NeoAdvertiser closer and closer to a better and better way of understanding—and anticipating the unmet wants, needs and desires of their intended audiences—define the scope of the network.

As this journey to define theNeoAdNet progresses, it will reveal the answers to those questions that are critical in re-defining the role of advertising in today’s world.
 

 

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Marketing decision makers need answers, not questions.

NeoAdvertising Networks will ultimately provide the systematic innovation, quantification, orchestration, and documentation required to determine those answers on a global scale. What are your audience’s preferences? What are the relationships your audience does and does not want to establish with your brand? What subjects does your audience find relevant, meaningful and engaging?

More data, yet less understanding. More facts, yet less insight. Without that insight they admit that all the data in their CRM systems is useless.

What’s more, a full 71 percent of all of the sales and marketing decision makers that made up the CustomerSat survey reported that they lacked a comprehensive process for identifying which customers were lost to their competitors or which were simply inactive.

And of that 71 percent, a full 68 percent admitted that they had no process or methodology in place that would afford them the means to predict how their customers would act before switching to their competitors. In other words, they were totally out of touch with their most at-risk customers without a clue as to how to stop the bleeding.
But, as you well know, the chasm between gathering data and gaining insight is vast. But now with the advent of these NeoAdvertising Networks, bridges are beginning to be built.

In a survey released by CustomerSat in May of 2007 those sales and marketing executives polled admitted to having less understanding of why their customers remained loyal to their respective brands than they knew five years ago. Yet they have infinitely more customer
information at their disposal.

 
The predictive analytics inherent in the NeoAdvertising Network platform are arriving just in time to address current and future business challenges, and help you to continue the journey toward creating your company’s own ability to reinvent Advertising to be more responsive to your growth initiatives and more meaningful to your audiences. (more)