NeoAdvertising Networks are being developed to provide branded content across a
variety of media and collect the feedback and insight that will provide advertisers with an ongoing interactive relationship with their audiences in the following areas:

MMM• Family well-being
MMM• Financial security
MMM• Personal growth
MMM• Fun and escape

NeoAdNet 1.0 is the software application platform that will tie the ad agency, the brand and the audience together to provide a meaningful and engaging growth experience.

It is literally the reinvention of advertising to advantage the technologies of our time.

 

 

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NeoAdNet 1.0 is being developed to be a Rich Internet Application (RIA) so as to include higher audience conversion rates, increased audience productivity, and improved audienced loyalty. NeoAdNet 1.0 is a new category of applications that bridges both the client and the cloud.

NeoAdNet 1.0 will be visually engaging, interactive, and have a very broad cross-platform reach. By bringing together the reach of the web and the graphic responsiveness of the desktop, NeoAdNet 1.0 will combine rich media—such as video, audio, and animation— to achieve powerful data visualization as well as compelling knowledge transfer. We intend to make the reinvention of advertising fun.

With multiple sources of information combined into graphical dashboards and real-time widgets, users of NeoAdNet 1.0 will be able to increase their understanding of core NeoAdvertising technologies and business data. This will allow NeoAdvertising practitioners to understand quickly how this new advertising platform will help them gain the insight to make faster, better-informed decisions.

Advertising decision makers need to make better-informed business decisions, aided by core internal applications that can consolidate and present information from multiple sources in more compelling ways

Audiences want to engage with meaningful content that provides the personal growth opportunities of social networks. This is the basis of how NeoAdNet sees the reinvention of advertising.

The NeoAdNet 1.0 technology platform will include powerful back-end servers and services—including Adobe ColdFusion, LiveCycle ES (Enterprise Suite), Scene7, and Flash Media Server—that makes RIA development fast and easy. These servers and services provide an efficient development model to leverage prebuilt web services that drive a wide variety of client collaboration applications. (more)